Home services company, Urban Company has appointed Abhinav Tyagi as Senior Vice President, Marketing.
Abhinav is an alumnus of the Delhi College of Engineering and Indian Institute of Management Ahmedabad, with experience of over 17 years’ in the sales and marketing function at Hindustan Unilever.
Abhinav has had a varied and deep experience working across countries and cultures – handling skincare brand GTM in India, skincare brand launch in South East Asia, and brand communication and mix design in the laundry category for brands across South America, Africa and Asia.
Commenting on the appointment, Varun Khaitan, co-founder, Urban Company, said, “Working across countries, categories and cultures, has given Abhinav a unique opportunity to understand and develop deep consumer understanding and insights across different stages of category and brand evolution – something we believe can add great value to Urban Company given the width of categories we operate in and continue to develop across the globe. He will play a key role in strengthening our marketing capabilities as we build towards our mission of transforming home services worldwide.”
“Urban Company is on a very exciting journey of radically enhancing the home services experience for consumers and the quality of life for professionals delivering those services. I count myself fortunate to be able to come on board and help build upon the wonderful work being done by the team at UC and look forward to helping take the UC experience to many many more consumers globally,” Tyagi added.
Founded in Nov 2014 by Abhiraj Bhal, Varun Khaitan and Raghav Chandra, Urban Company has built a network of 25,000+ trained service professionals, and served over 5 million customers across major metropolitan cities of India, Dubai, Abu Dhabi, Sydney and Singapore.
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