Anu Gupta appointed Chief Strategy and Transformation Officer of Bed Bath & Beyond

Bed Bath & Beyond, a New Jersey-based omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings, announced it has named Anu Gupta as Chief Strategy and Transformation Officer, effective October 5, 2020. Gupta will report to John Hartmann, Chief Operating Officer (COO).

In her new role, Gupta will be responsible for the Company’s comprehensive strategy and transformation program, including continuing to develop and implement strategic growth initiatives across the Company. 

Gupta will help to modernize the Company’s operating model, enhance the digital-first, omni-always shopping experience for customers, and increase profitability across the business. Gupta will also leverage and expand the use of data and analytics to deliver a customer-inspired approach to drive growth and performance. 

Commenting on the appointment, COO John Hartmann said, “As we continue to transform our Company into a truly omnichannel retailer, we need dynamic, unconventional, and expert leaders like Anu to lead change across the organization.  Anu’s industry experience, strategic leadership and operational expertise will help us execute our vision while we create a strong, durable business model for the future.”

Gupta joins Bed Bath & Beyond from JYVE Corporation, a leading retail technology platform and talent marketplace, where she was Chief Operating Officer and led the implementation of its Future of Work platform. Previously, Gupta was Senior Vice President, Strategy Execution and Operational Excellence at Target Corporation, where she was responsible for a multi-year initiative to restructure Target’s product portfolio, digital and operational capabilities, and go-to-market processes. Before this she held leadership positions at private equity firm Hellman & Friedman, The Michaels Companies, Inc. and Safeway Inc. Gupta also serves as a member of the Board of Directors of H&R Block, Inc.

“Bed Bath & Beyond is an iconic retailer and taking purposeful steps to transform into an omni-always organization,” said Gupta. “At a time when home has become everything, I look forward to accelerating change across the Company, deepening customer engagement, and driving growth and profitability for the business.”

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