Mahindra Lifespace Developers Limited announced the appointment of Asha Kharga as Additional Director on the company’s board, with effect from May 13, 2022.
According to the company’s exchange filing, “we wish to inform you that, basis the recommendation of the Nomination and Remuneration Committee, the Board of Directors at its meeting held today, May 13, 2022, inter-alia, approved appointment of Mrs. Asha Kharga (DIN: 08473580), as an Additional Director in the category of Non-Executive Non-Independent Director effective May 13, 2022.”
Asha Kahrga, aged 48 years, an MBA in Marketing, is Chief Customer & Brand Officer for the Mumbai based Mahindra Group. Her broad business experience across large organisations and her track record in driving change at scale, is critical to lead the transformation of Mahindra into a future-fit, purpose-led organisation at the leading edge of customer experience. She is on the Group Executive Board and as a part of her larger mandate oversees Corporate Communications, the Strategic Digital Intelligence Cell and Mahindra Racing. She is also responsible for Mahindra’s Customer Data Platform – the largest repository of the entire Groups’ customer data that offers cutting-edge customer analytics to drive business impact for Group Companies. She also serves on the Boards of many Group entities, listed & unlisted, domestic & international.
Kharga has 25 years of rich experience that spans FMCG, financial services and advertising. Before joining M&M Group, she was Executive VicePresident and Group Chief Marketing Officer for the Axis Bank and its subsidiaries. Before Axis Bank, she was with Unilever for almost a decade in a variety of brand and marketing roles. She is seasoned in building trusted brands that include new category adoption as well as driving exponential growth on large brands. She led the consumer & customer centricity agenda at HUL and launched Unilever’s sustainability living plan in India. Her last role in Hindustan Unilever Ltd. was as Marketing Director of the 600 mln euros (2016 figures) tea business for South Asia, the statement said.
During her overall work experience of over 25 years, she has worked with leading advertising agencies that include Leo Burnett, J Walter Thompson and TBWA, and has worked on brands like Lux, CloseUp, Tide, Mattel Toys, Nivea, Samsonite, Sony Entertainment Television, Frooti, and Swissair amongst a host of others. Externally, she has been recognised as India’s Top 20 Most Influential Women in Marketing & Advertising, by Business World.
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