UK-based luxury car manufacturer Aston Martin recently announced that it has appointed Tobias Moers as its new Chief Executive Officer. The recent appointment at the struggling carmaker comes after its former CEO Andy Palmer stepped down from the President and Group Chief Executive position.
Tobias will be taking over the company from 1 August, with Keith Stanton filling the gap as interim chief operating officer.
Tobias joins from Mercedes’ high-performance subsidiary AMG, where he is currently Chief Executive. Tobias, 54, will also be appointed to the Board as an Executive Director and would be based at the company’s headquarters in Gaydon, Warwickshire and will join on 1 August 2020.
Tobias is a highly successful and experienced automotive professional having spent more than 25 years in senior roles at Daimler AG, the German-based global automotive OEM. He is currently Chairman of the Management Board and Chief Executive Officer of Mercedes-AMG GmbH, a position he has held since October 2013.
He is also acting Chief Technical Officer. He has established a successful track record of implementing business transformation in a competitive environment. Under Tobias’ leadership, Mercedes-AMG has more than doubled its product portfolio and quadrupled the number of AMG units sold, with a clear pipeline of further expansion opportunities, especially in electrification of powertrains in the performance segment.
Tobias’ focus on operating and manufacturing efficiency has delivered significant margin expansion. This strong financial performance was supported by the introduction of a clear brand management strategy, which delivered a measurable increase in brand value and awareness.
Lawrence Stroll, Aston Martin Lagonda Executive Chairman said, “The Board has determined that now is the time for new leadership to deliver our plans. On behalf of the Board, I would like to thank Andy for his hard work, personal commitment and dedication to Aston Martin Lagonda since 2014.”
“I am delighted to welcome Tobias to Aston Martin Lagonda,” Lawrence added.
Commenting on his appointment, Tobias Moers said, “I am truly excited to be joining Aston Martin Lagonda at this point of its development. I have always had a passion for performance cars and relish the chance to work for this iconic brand which I was close to on the technical side at the beginning of the partnership between the two companies.”
“I am looking forward to working with Lawrence and the whole Aston Martin team to build a stronger business for our customers, our employees, our partners and our shareholders,” Tobias added.
Outgoing CEO Andy Palmer said, “It has been a privilege to serve Aston Martin Lagonda for almost six years. The launch of many new products including the new DBX demonstrates the dedication and capability of our employees. I would like to thank my management team and all the staff for their hard work and support, particularly during the challenges presented by COVID-19. I am proud of you all and it’s been an honour to work with you.”
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