bigbasket, a TATA Enterprise and India’s leading online grocery retailer, today announced the appointment of Manish Bajoria as its new Chief Financial Officer (CFO). In his new role, Bajoria will be responsible for overseeing all aspects of the company’s finance function and will be instrumental in shaping bigbasket’s financial strategy as it embarks on its next phase of development and innovation.
Manish Bajoria brings over two decades of extensive experience in strategic finance, commercial management, and digital transformation across diverse sectors. Before joining bigbasket, he served as CFO at Vini Cosmetics, where he was pivotal in leading end-to-end financial management and driving the company’s digital transformation initiatives. His career also includes senior finance leadership roles at Amazon and Hindustan Unilever, where he played a key role in expanding operations, managing large P&Ls, and building high-governance, growth-focused teams. Bajoria began his professional journey at Tata Steel Limited and is a qualified Chartered Accountant, bringing a deep understanding of corporate finance to his new role.
Hari Menon, Co-founder & CEO of bigbasket, expressed his enthusiasm about the appointment, stating, “We are happy to have Manish on board at a time when bigbasket is growing across many fronts. He brings deep financial experience and a practical understanding of how businesses work on the ground. His steady approach and ability to work through complex situations will be a real asset as we continue to scale and stay focused on what matters, serving our customers better and building a strong, sustainable business.”
Commenting on his new role, Manish Bajoria said, “I am excited to join bigbasket at a time when the company is scaling rapidly and redefining the grocery and convenience ecosystem in India. I look forward to working with the leadership team to improve financial processes, support growth, and create lasting value for customers, partners, and employees.”
This appointment comes as bigbasket continues to expand its footprint and offerings in the competitive Indian e-commerce landscape. Recently, bigbasket made headlines with its ambitious plans to launch a nationwide 10-minute food delivery service by the end of fiscal year 2026, directly challenging established quick commerce players like Zomato, Swiggy, Blinkit, and Zepto. The company is leveraging its network of dark stores, aiming to expand from 700 to between 1,000 and 1,200 by the end of 2025, and will initially feature offerings exclusively from Tata Group-affiliated brands such as Starbucks and Qmin.
In terms of other recent key appointments and strategic shifts, Tata Sons has also recently bolstered the board of Tata Digital, under which bigbasket operates, by inducting consumer business veterans like Indian Hotels CEO Puneet Chhatwal and Tata Consumer CEO Sunil D’Souza. This move aims to balance the board’s expertise, which was previously perceived as being more focused on finance professionals, and to enhance consumer business acumen across the conglomerate’s digital ventures as Tata Digital navigates a transition phase for its Tata Neu super app. These strategic moves underscore bigbasket’s commitment to strengthening its leadership team and expanding its market presence across various segments of the Indian digital economy.
