Carat India has onboarded Dipika Bhasin as executive vice president. She will be reporting to chief executive officer of Carat India – Anita Kotwani. Prior to this, she held the role of senior vice president at PHD Worldwide.
Speaking on her appointment Dipika Bhasin said, “I am excited to be part of Carat India and to be working with an inclusive and diverse team. I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation and innovation in the media space to help our clients grow. The commitment of the Carat team to deliver value for clients and partners are reckoned by the industry. It is a homecoming for me and I really look forward to strengthening the portfolio of our team offerings in collaboration with dentsu international. Looking forward to partner at all levels and deliver growth and value consistently.”
Anita Kotwani, added, “As we strengthen and reshape the Carat offering for the Indian market, we needed a leader who is well networked, connected and understands the nuances of the Northern markets. Dipika, with her expansive & stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age eco-system. Her strong connections with the brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”
Carat Media Services, a specialist media agency in the country, is part of the Dentsu Aegis Network – a growing network in India. Carat currently handles premium brands like Microsoft, General Motors, Nokia, Philips, Reebok, Adidas, Muthoot Group, MasterCard and British Airways, to name a few.
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