Plum – a home-grown, 100% vegan, PETA certified, clean beauty brand has appointed Abhishek Agrawal as Chief Business Officer, Digital. Recently, the company also announced the opening of its first ever exclusive offline store in Mumbai.
Abhishek joins Plum with experience of 15+ years across Sales and Marketing, Category Management and P&L, Business Planning, Supply Chain & Network Design, Client and Account management. In his last stint, he was leading the fledgling e-commerce vertical for ITC across Foods, Personal Care and FMCG, covering 30 brands with over 1,000 SKUs. An alumnus of IIT Kanpur, he has pursued B.Tech in Mechanical Engineering in 2006 followed by an MBA from ISB in 2013.
Speaking on the development, Shankar Prasad, CEO & Founder Plum said, “We’re delighted to welcome Abhishek to Plum to lead our digital businesses, including our D2C vertical. Given the tremendously exciting growth path ahead, we look forward to leveraging Abhishek’s expertise in business building and team leadership to build something we all can be proud of.”
On his appointment, Abhishek Agrawal, CBO (Digital), Plum said, “I’m incredibly excited about this leap into the D2C beauty and personal care space. I look forward to bring in my expertise and leverage it to accelerate brand’s vision of establishing Plum as the most preferred clean beauty brand.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.