Trell, a Bengaluru-based lifestyle-community-commerce platform, has announced the appointment of Dina D’Souza as Vice President of Monetisation.
D’Souza will be part of the leadership team and will drive the brand and ad sales initiatives across India, the statement said.
D’Souza has over 20 years of experience across print, digital, ad tech, gaming, and commerce industries. She has previously worked with Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited, the company stated.
Commenting on the appointment, Pulkit Agrawal, cofounder, Trell, said: “We are excited with the addition of Dina to the leadership team at Trell. Dina’s experience and expert knowledge will elevate our brand’s capabilities and build awareness with critical stakeholders. With her contribution we look forward to building a robust system and functionality that can aid Trell in its monetization strategies in the current phase of growth for the platform.”
Trell is a community commerce platform, where users share 3-minute vertical videos on over 20 interest-based lifestyle categories in over 8 Indian languages. The company claims over 90 million downloads with more popularity than other social media platforms. Currently, the platform is aggressively expanding its social commerce vertical, where users can also shop their favourite lifestyle products best suited to their needs, based on recommendations from trusted influencers, the company stated in the release.
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