EDO, Inc., a data, measurement, and analytics software company, announced the appointment of Raman Sehgal as the company’s first Head of Marketing.
Sehgal has over twenty years of experience leading marketing and media teams at multinational brands including P&G and Danone, along with other successful technology and data startups. Previously, Sehgal served as VP of Marketing for TVision, where he was responsible for leading the marketing team in brand building and sales enablement. In his role, Sehgal brought a digital approach to the TV measurement industry, a method he will continue at EDO, the statement said.
“We were looking for a special blend of marketing experience and skills, with an emphasis on brand positioning and storytelling, creative thought leadership and B2B growth, along with strong knowledge of the client base and competitive landscape, and no one fits the bill better than Raman,” said Kevin Krim, EDO’s President & CEO. “He is an incredibly sharp and passionate leader who spent the first half of his career as a brand marketer and the second half as a business leader in data and technology serving brands. I look forward to seeing how he can help us build off our current momentum.”
Sehgal will serve as a core member of the company’s executive team and report to Krim. His responsibilities will include raising the company’s profile, leading marketing strategy, scaling brand awareness, thought leadership, product marketing and sales acceleration for EDO. One of Sehgal’s key tasks will be making strategic hires to his full-stack marketing team, the statement said.
“There is a reason why many of the world’s best brands entrust EDO to analyze the success of their multi-million dollar advertising campaigns,” said Sehgal. “Kevin and his team have built a product that is truly changing the media and measurement landscape, and a top-notch group of industry pros. I’m honored to join and excited for the opportunity to further tell our story.”
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