The Estée Lauder Companies has announced that Daniel Mahler has been promoted to Executive Vice President, Global Transformation and Category Leadership, effective July 1, 2021. He will continue to report jointly to Fabrizio Freda, President and Chief Executive Officer, and Tracey T. Travis, Executive Vice President of Finance and Chief Financial Officer.
“Our unique Transformation capability is an industry-first approach to enabling the continuous evolution of our business into the future,” said Fabrizio Freda. “Daniel is a dynamic leader with a unique ability to align stakeholders and translate ideas into action. Under Daniel’s leadership, Transformation is accelerating ELC’s business in priority high-growth areas and strengthening our ability to strategically pivot and win with consumers.”
“Under the leadership of Daniel, Transformation has proven to be a key enabler to help effectively navigate the COVID-19 pandemic,” said Tracey T. Travis. “By tapping into our Transformation capabilities, the company has been able to pivot more quickly toward growth areas such as China, Online, and serving the increasingly conscious consumer while also adapting our business for post-COVID realities.”
Daniel will also continue to oversee ELC’s Category Leadership capability with the goal of maximizing ELC’s portfolio of brands to win in skin care, makeup, fragrance and hair care.
Daniel joined ELC as Co-Chair, Global Transformation Committee in 2020 from global management consulting firm Kearney. His initial work for ELC included establishing the company’s Transformation model and building the Global Transformation Team.
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