Enrich Salon, a company that runs one of the largest chains of hair & beauty salons in India, has appointed Vivek Bali as its Chief Executive Officer. The beauty industry leader has been brought onboard to transform and scale up the Enrich business, according to a statement.
Prior to this role, Vivek Bali was CEO at Sephora India, a global leader in the beauty retail industry. Prior to that, Bali had worked in leadership roles at Lakme, Avon, Reliance Retail and Landmark Group UAE.
With nearly three decades of experience, Bali has both global and local experience as a marketing and sales strategist. His professional journey entails brand building, business development and retail experience In India, Eastern Europe (CIS), Canada, Middle East and North Africa.
Commenting on the appointment, Vikram Bhatt, Founder, Enrich, said, “In the last two decades Enrich has pioneered different concepts in Indian salon industry and created many benchmarks. Given his experience and expertise in the industry, Mr Bali will bring in a fresh perspective to the table and lead our growth plans.”
Sandeep Singhal, Managing Director, WestBridge Capital, said, “We are excited to have Vivek on-board to lead the next phase of growth at Enrich. He brings in rich industry experience and we are confident that his leadership will help significantly strengthen the company and take the business to newer heights.”
Vivek Bali, CEO, Enrich Salon, said, “Enrich has built a very strong brand in beauty services and I am excited to build on the legacy to create a one stop beauty destination for our customers. In the last six years, India has witnessed a huge growth in demand for all things beauty and we expect it to continue in the years to come – we look forward to serving this market by bringing an immersive experience for beauty enthusiasts.”
Bali holds a B.Sc. degree from University of Maharaja College, Jaipur, and a Post Graduate Programme in International Management from International Management Institute, Delhi.
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