GoodPop Frozen Pops announced the appointment of Rahul Shah as President and Chief Operating Officer as the company continues to experience unprecedented growth.
In this newly created role, Shah will oversee all departments, including daily operations of the business, as the brand tracks to double its business in 2022. He brings extensive experience in corporate strategy, breakthrough digital marketing and operational transformation. As part of the executive leadership team, Shah will work alongside GoodPop founder and CEO, Daniel Goetz.
“GoodPop has redefined the frozen novelties category with its delicious, unique flavors, better-for-you products and elevated sourcing standards, all while using frozen treats as a vehicle to do social and environmental good through its Pledge Good Foundation,” said Shah. “With plant-based novelties being the fastest growing segment in the ice cream category and online ice cream sales booming, people are shopping for and discovering products in new ways. I’m inspired to help GoodPop continue to develop this evolving ecosystem, raise the bar and drive the future of the frozen snack category as a whole.”
Last month, the company launched its direct to consumer store here, allowing consumers access to all 19 GoodPop flavors available for delivery in the continental United States. In addition to grocery delivery platforms like Instacart, GoPuff and Amazon Fresh, GoodPop’s frozen treats will be more accessible across the country as the brand expands distribution via a variety of online marketplaces. Shah will also leverage his deep consumer insight background to build on GoodPop’s market leading velocities at retail.
Shah joins GoodPop from Unilever where he oversaw the launch of The Ice Cream Shop and partnered with leading delivery platforms and retailers. With more than 15 years of experience across strategy, marketing, and operations in the food and beverage industry, he previously led Unilever’s frozen novelties brands, Klondike, Popsicle, and Good Humor.
“After meeting Rahul, we knew he was the right person to take GoodPop to the next level,” said GoodPop CEO and Founder Daniel Goetz. “He stood out for his overwhelming passion and enthusiasm for the category, and his broad range of experiences across technology, operations, finance and strategy. We look forward to his leadership and track record of innovation as we continue to build GoodPop into America’s leading frozen treat brand.”
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.