Short video web stories platform for digital publishers, businesses, and media buyers – Firework has announced the appointment of Priyam Jha as Marketing Director. In this role, Jha will be leading the brand and content marketing functions of Firework.
“Having worked closely with digital consumer brands, I have seen the adoption of engagement-enhancing tech solutions skyrocket. The Firework vision in its entirety is extremely compelling, and I believe we are powering the next generation of hyper-growth for consumer brands via a connected ecosystem around video-based commerce. It’s going to be a huge learning experience for me, and I am here for the ride,” said Jha.
Sunil Nair, chief executive officer, Firework India, added, “We are delighted to welcome Priyam to the Firework universe. We are the first in India to kick off Live-commerce and shoppable videos and the last few months have been very exciting empowering businesses of all sizes to adopt live-commerce. Priyam’s appointment will ensure that our success story is crafted and narrated to grow our universe in India.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.