Flipkart pushes for organizational changes, Adarsh Menon to lead a new initiative: Report

Flipkart is elevating Senior Vice President and Head of Private Brands, Electronics and Furniture, Adarsh Menon to lead a new business initiative. According to an email sent by Group CEO Kalyan Krishnamurthy to Flipkart employees, accessed by The Financial Express, Menon may head Flipkart’s B2B (business to business) initiative. 

The mail read, “Being one of India’s leading digital commerce entities, identifying new opportunities for the future has always been one of our primary goals. As we grow in scale and deepen our focus on profitability, building new businesses is a big strategic focus for us. Adarsh Menon will move on to a new business initiative at Flipkart after a successful stint in CDO (category design operations).”

The report also added that Flipkart might acquire parent Walmart’s India cash-and-carry business and that the company might test a pilot B2B initiative in north India. However, hrnxt can not independently verify the report. 

The mail also announced some organizational changes effective immediately. Ajay Yadav, who had been leading the firm’s Large Appliances and Mobile businesses, has been given the additional mandate of the Electronics Business Unit. Rakesh Krishnan, BU head, electronics, will now be reporting to Yadav. 

Krishnamurthy addressed Yadav’s contribution in “making Flipkart the preferred destination for mobiles and appliances”. He also announced that Flipkart’s furniture business will be rolled up into the BGMH (Books, General merchandise and Home) category.  Consequently, Manish Kumar has been nominated to spearhead the private label business. Kumar has been driving the BGMH business with Garg and has also built the grocery business for Flipkart from scratch.

Further, Kanchan Mishra, BU head, furniture, will start reporting to Nishit Garg, who is VP, BGMH, the paper said. “Nishit has been instrumental in transforming the BGMH business over the years, helping it gain a remarkable market share in the industry,” said the mail.

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