Kantar, a data-driven analytics and brand consulting company, has announced the appointment of Guillaume Bacuvier as Global CEO of its $300m+ Worldpanel Division. Mr Bacuvier succeeds Josep Montserrat, who takes on the role of Non-executive Chairman of the Worldpanel business.
Most recently, Guillaume Bacuvier was Group Chief Executive Officer of dunnhumby Ltd. Prior to dunnhumby, Guillaume was at Google for more than a decade, holding a number of senior roles, culminating in Vice-President, Advertising Solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region, including commercial P&L for Google’s Doubleclick and Analytics business.
Commenting on his appointment, Ian Griffiths, Deputy CEO and CFO, said, “The next phase of growth for our Worldpanel business will be heavily influenced by technology and advanced data analytics, and Guillaume’s expertise and experience will prove invaluable. He is an experienced, international CEO combining world-class technology credentials with a deep understanding of consumer behaviour and the retail and media landscapes. He also has a proven track record in transforming a data business and holds excellent relationships with retailers and FMCG/CPG brands across the world.”
Kantar, additionally, has announced the elevation of Josep Montserrat to the role of Non-executive Chairman of the Worldpanel business.
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