Fittr, the online health and fitness company, has announced the appointment of Kapil Mehta as Head of Marketing. Most recently, Mehta served BookMyShow as Head – Marketing.
In this new role, Mehta will be responsible for formulating the overall marketing strategy, alongside building, and developing brand Fittr, further.
Mehta has over 13 years of experience working with leading companies such as Milestone Interactive Group, Pantaloon Retail India, and JPMorgan Chase. He is an alumnus of IIM – Bangalore, Symbiosis Institute of Management Studies and Mithibai College.
Jitendra Chouksey, founder and chief executive officer, Fittr, said, “We believe he will add a lot of value to our long-term vision and strategy and help us cement our leadership position as a community-first fitness platform.”
“Fittr’s philosophy of democratising fitness through a community-first approach, and making it accessible to everyone, was what got all my attention,” Mehta added.
FITTR currently offers its services across different segments via its different verticals that cater to end users, corporates, small and large gyms, fitness enthusiasts and aspiring fitness experts.
