Mitron TV, a short-format video app startup based out of Bengaluru, has appointed Shyamanga Barooah as Head of Content Strategy and senior journalist Biswarup Gooptu as Head of Partnerships & Policy, according to ET report.
In his new role, Gooptu will focus on driving public policy for Mitron TV and building government alliances. Barooah will be responsible for developing and optimizing a tailored content strategy, whilst driving the best content practices for internal and external stakeholders, according to a statement.
Shyamanga Barooah has over 20 years of experience in journalism, content creation and management. Prior to this role, Barooah was Content Operation Head of Helo and Chief Editor of News Republic, which is a part of ByteDance, the parent company of TikTok.
Barooah has also worked with Cheetah Mobile, India Today, Times Internet and Hindustan Times.
Biswarup Gooptu has over 15 years of experience in journalism working with The Economic Times, Reuters and The Telegraph.
Commenting on the development, Shivank Agarwal, Co-Founder & CEO, Mitron TV, said, “At Mitron, we are in a robust growth phase and continuing to reinvent ourselves. With Shyamanga and Biswarup’s expertise, we look forward to further strengthening our proposition and scale the business to the next level.”
Shyamanga Barooah, Head of Content Strategy, Mitron TV, said, “It’s great to be a part of Mitron’s amazing journey in the short-format video space in India. I feel there is a lot of opportunity within this dynamic space, especially in a storytelling and vibrant nation like India. Exciting times ahead.”
Biswarup Gooptu, Head of Partnerships & Policy, Mitron TV, said, “I am delighted to be joining the company’s leadership team at such a pivotal time in its growth. This is an exciting time for Indian technology landscape and we are poised to become one of the leading short-video social media application.”
Founded by Anish Khandelwal and Shivank Agarwal, Mitron TV is a short-format video app that allows users to create, upload, view and share one-minute videos. The startup recently raised $5 million funding led by Nexus Venture Partners, 3one4 Capital and angel investors like Deep Kalra, Amrish Rau, and Jitendra Gupta.
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