Ethinos Digital Marketing, a full service digital marketing agency that offers solutions related to varied aspects of Digital Marketing like social media, mobile marketing, Pay Per Click (PPC), Online Reputation Management (ORM) and Search Engine Optimization (SEO) services, has announced that it has named Pavan Kumar as its chief data officer.
Kumar brings in a decade long experience in analytics, machine learning and artificial intelligence, automation and customer life cycle management, along with other expertise in tools, techniques, technology, and delivery processes.
In his new role as chief data officer, Kumar will oversee the data management strategy at Ethinos. He will align various initiatives and enable data analytics and data science capabilities across to support enforcement and policy making, whilst also ensuring to support data management excellence to internal data, audits, evaluation and processing as a whole.
Commenting on the funding, Brijesh Munyal, joint managing director, Ethinos Digital Marketing said, “Data and analytics is the foundation to everything we do and plays a vital role for our success. We are incredibly excited to bring Pavan on board, he brings with him a wealth of experience and hands on expertise in implementing data strategies. He and our existing expert team together will enable us to transform perception of the ground through the convergence of data and technology.”
“I am looking forward to using my expertise in data management, analytics, and ML/AI while also enhancing data security,” Kumar said.
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