Edtech startup PrepInsta has announced the promotion of Ashish Mishra to the role of Chief Growth Officer.
Ashish’s strong educational foundation and passion for Content Marketing has played an instrumental role in driving PrepInsta’s expansion and overall growth, a statement said.
Ashish Mishra has been an integral part of the PrepInsta team for the past four years, joining in June 2019 as a Content Developer and swiftly progressing to the position of Content Development Manager in 2021. As a Content Developer, Ashish led the creation of over 5,000 pages, demonstrating his commitment to excellence. He also played a pivotal role in transitioning content production from an outsourced company to an in-house operation, showcasing his proactive approach to enhancing efficiency, the statement said.
In 2022, he assumed the role of Organic Growth Manager, leading the Growth Department and spearheading innovative strategies to enhance the company’s success. Under Ashish’s leadership, PrepInsta witnessed a substantial increase in organic traffic, achieving an impressive 80% boost through meticulous page optimization and focusing on enhancing the user experience. Moreover, his strategic efforts resulted in a notable 54% increase in organic sales, expanding the website’s user base and solidifying its position as a leading platform in the industry
“At PrepInsta, we proudly announce the well-deserved promotion of Ashish Mishra as our Chief Growth Officer. Ashish’s journey with PrepInsta has been nothing short of remarkable, showcasing his relentless drive and unwavering commitment to excellence. As Chief Growth Officer, Ashish will steer our expansion endeavours, infusing them with his visionary thinking and strategic prowess. With Ashish at the helm, we are confident that PrepInsta’s growth trajectory will soar to unprecedented heights, making us the undisputed leader in placement preparation and upskilling. This promotion is just the beginning of an exciting chapter, and we eagerly anticipate the remarkable achievements that lie ahead” said Aashay Mishra, Co-founder & COO of PrepInsta.
Commenting on his new role Ashish Mishra stated, “I am humbled and grateful for this incredible opportunity to lead PrepInsta’s growth as Chief Growth Officer. This promotion reflects the collective efforts of an amazing team and the trust placed in me.” He added, “For me, PrepInsta is more than just a workplace; it’s my second home. The collaborative environment, the shared passion for education, and the amazing team make every day feel like a family reunion. I’m truly fortunate to be a part of this incredible community that nurtures growth, both personally and professionally. I am excited to embark on this journey, fueling our expansion and realizing our vision of becoming the top destination for placements and upskilling.”
In his role as Chief Growth Officer, Ashish will manage the organic flow of the website and optimize its SEO performance. Leading a team of Growth associates and managers, he will work to enhance the user experience and develop innovative ideas for website optimization. Ashish will also oversee content management, ensuring the highest quality standards and leveraging his expertise in understanding Google algorithms to improve page rankings and increase the website’s visibility in search results, according to the statement.
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