Publicis Worldwide India has announced the appointment of Radhika Burman as vice president – strategic planning. She will directly report to Sanjay Sharma, Managing Director and Chief Strategy Officer, BBH-Publicis Worldwide India.
In this new role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.
Sanjay Sharma, Managing Director and Chief Strategy Officer, BBH-Publicis Worldwide India, said, “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”
In her last role, Burman was manager – strategy and consumer insights at Platinum Guild International and played a central role in the strategic planning process to build the platinum jewellery business for India by effectively analysing and translating consumer and trade research into insightful strategies. Prior to that she has worked at FCB and JWT and was part of the strategic planning team that worked on brands such as Zee, PepsiCo, Hero, and Cargill among others.
Burman said, “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners. The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing and messaging strategies has never been stronger. Our efforts will be to give our partners just that.”
Burman holds a MSc degree in Management from Cass Business School, and a BA in Economics from The College of Wooster.
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