Rajneesh Bahl has been appointed new chief executive officer of Bright Outdoor Media Group, effective from July 01.
Bahl will be responsible for strengthening the pan India agency network, and the overall growth and operations of the company.
Most recently, Bahl served Laqshya Media Group as the national head, business growth. Here he was part of the leadership team to drive strategy and research. Apart from several other responsibilities, he was also in-charge of business expansion through existing revenue channels and to explore, create other channels to increase the revenue.
Bahl has experience of more than two decades in the OOH industry. In the past, he had a stint with Grey Parrot Integrated, Percept Out of Home, MudraMax, Madison Outdoor Media Services, JWT, Infra Industries.
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