Short video platform, Josh said it has set up Josh Studios and appointed Seher Bedi to head its operations, effective immediately.
Bedi joins Josh as the Head of Josh Studios and will be based in Bengaluru, a statement said.
Previously, Bedi was working with her own production company. Before that, she was Head of Creative & Content for MTV and has created and produced content including MTV Loveline, Heavy Mental, Youth Icon of the Year, Club MTV, MTV Grind Bollywood and others.
In her new role as head of Josh Studios, Bedi will be spearheading Josh Studios, scaling the short-video platform’s content capabilities to create cutting-edge content and talent hub, the statement said.
She will develop and lead a team of over 100 entertainment professionals to create a content landscape for Josh, it added.
“We are excited to ride this wave together, and no one would do better justice than Seher, who brings with her the potent and skilled knowledge of the kind of content that makes young India tick,” Josh founder Virendra Gupta said.
She is currently a jury member of the Asian Academy Creative Awards for content from across the Asia Pacific region.
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