Srinivasan Swamy, Chairman of the R K Swamy Hansa Group, has been unanimously elected as the Chairman and World President of the International Advertising Association (IAA), the first Indian ever to do so.
Swamy will take over the reins from legendary advertising professional Felix Tataru in Bucharest, Romania and he will stay in this post for a term of 2 years.
“With my able and experienced team, I hope to scale up the operations and image of the IAA in a meaningful manner. Being the first Indian to be bestowed this honor, is not just a personal milestone, but a symbol of the increasing ascendance of India as a leader and a significant player in world advertising and media fora,” said Swamy.
With four decades of business experience, he is currently serving as the Vice Chairman of the Asian Federation of Advertising Associations. Earlier he has held many significant industry leadership roles including Advertising Agencies Association of India (AAAI), Advertising Standards Council of India. He was also one of the board members of the Audit Bureau of Circulations.
IAA is a global advertising body with its presence in 76 countries. Swamy will lead a team of 25 Executive Committee members from a host of countries including India, USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran, and Nepal.
Under Swamy’s leadership, India will play host to the 44th edition of the ‘IAA World Congress’, which is scheduled to be held in Cochin in 2019. Reliance Industries’ Mukesh Ambani will be the chairman of the 44th IAA World Congress which will address topics related to trends in marketing, advertising, digital, artificial intelligence, analytics, and consumer engagement.
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