The Publicis Groupe India announced the appointment of Tanmay Mohanty as chief executive officer, media services, Publicis Groupe India, according to ETBrandEquity report.
Mohanty’s most recent four years as CEO of Zenith, have been spent in expanding the Mumbai and Bangalore footprint of the agency, operationalising Epsilon PeopleCloud platform, helping clients pivot to a data-driven future, and contributing to key new business wins like Hero MotoCorp and GSK.
The group announced other key promotions under the new structure. Jai Lala now takes on the role of CEO, Zenith and will continue to work with Mohanty. In his two plus years as chief operating officer for Zenith, he has been instrumental in driving client relations and operational efficiencies across the board. He has also been instrumental in settling the Zenith Delhi operations.
Sejal Shah has elevated to the role of managing director and head Publicis Media Exchange across mainline and digital. In this capacity, she will work closely with all the Groupe agencies. She will also continue to oversee Publicis-in-Motion, the Groupe’s experiential, shopper and OOH marketing Practice.
Rathi Gangappa, CEO, Starcom, Aditya Khanna, MD Sapient Razorfish, Deepak Pant, managing partner and head of Data Science, Anil Pandit senior vice president and head of Programmatic will all work with Mohanty in this role.
Anupriya Acharya, CEO, Publicis Groupe South Asia said, “As the market transitions into a cookieless future, privacy-first approaches and omnichannel consumer journeys, some of which have been accelerated by the pandemic, there is greater spotlight on strategies required to make clients win against a changing, dynamic landscape. So earlier in the year, we bolstered our creative agencies capabilities on the digital marketing solutions. Now we wanted to realign our media capabilities in a manner that propels the synergies between data, tech, digital to deliver scaled media solutions developed from a deeper understanding of audiences and how best to influence them.”
Mohanty said, “I am both delighted and excited with the opportunity. Media is increasingly a critical and strategic part of the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner. I look forward to working with our very talented teams to further build on our momentum on media excellence.”
Earlier, Mohanty had a stint with Performics, Resultrix, id8labs, and Webpercept.com. He holds an MBA in International Management from Pondicherry University and a BSc. Physics degree from Utkal University.
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