The Trade Desk has announced the appointment of Tejinder Gill as general manager for India operations.
In this role, he is responsible for leading the business growth strategy, executing company’s vision and long term goals and leading the product development strategy in India. Tej is also the key strategic driver spearheading the expansion of programmatic landscape across digital, audio, video and connected TV for The Trade Desk.
Tej has more than 17 years of experience in general management and business leadership in the digital advertising industry.
Having started his digital journey in 2008 with Yahoo, Tejinder was later a part of LinkedIn’s core leadership team for six years and of Truecaller’s Executive Management team for nearly five years.
“My focus here will be to drive our vision of reshaping digital advertising in the India geo. I’m excited to work with a great team that will use its expertise to transform media to benefit businesses and build advanced opportunities in the Open Internet for India’s modern marketers to navigate this next era of change. The Trade Desk has been one of the most innovative companies of the past decade, built to help marketers and deliver solutions that make the entire industry better,” he said in a post on LinkedIn.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.