ValueFirst Digital Media recently announced that it has appointed Vijayant Dhaka and Himanshu Kumar as Senior Vice Presidents.
Vijayant Dhaka, an industry stalwart for the past 14 years, was working in leadership roles at Cheetah Digital and Octane prior to this appointment.
Speaking about the appointment, Dhaka said “ValueFirst has invested in multiple technology platforms for marketers to keep their customers engaged. I strongly believe that we have the ideal mix of tech and people to help the businesses succeed. We are even looking to hire across our offices. It is such an honor to join this amazing team.”
A Lancaster University alumnus, Himanshu Kumar has 10 years of experience building and managing digital products and companies. He was earlier associated with organizations such as Bird Group and TechMobia Digital.
Commenting on the new role, Kumar said, “Communication is an integral part of any organization. ValueFirst has been at the forefront of attempting to disrupt the way businesses communicate. The work ethos of ValueFirst resonated strongly with me and I didn’t have to think much about the decision. I am honored to be a part of this journey to redefine communication for the world. I look forward to helping businesses reach out to their customers seamlessly with an array of products.”
While Dhaka will directly be responsible for leading ValueFirst’s automation and email offerings, Kumar will be responsible for leading ValueFirst’s B2B SaaS products. Both the executives will be reporting to Group CEO Vish Bajaj.
“Our products are going through an incredible growth phase. 2019 was great for us, full of new offerings and new country launches. Having accomplished leaders to further drive this motion and put out effectual work is what our focus is for the coming days. We are glad to have Vijayant and Himanshu on these roles and are confident of seeing a further jump in our work and culture,” said Bajaj welcoming the new executives.
Over the last year, ValueFirst has expanded the depth and breadth of its operations with launching Australia and Singapore. Helping the world communicate is core to the business of ValueFirst. The addition of Himanshu and Vijayant underscores the commitment to help businesses reach out to their customers seamlessly.
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