Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, announced the appointment of Sung Chang as the agency’s – and the industry’s – first Chief Impact Officer.
Prior to this, Weber was the Chief Creative Officer at MRM, where he led a team of more than 120 creatives, supporting a wide range of assignments for brands like USPS, GSK, Honeywell, RB and Coca-Cola.
In his new appointment, Chang will oversee strategy and creative functions across the global network. Sung Chang has experience of more than 20 years in advertising, design and digital experience, Chang has driven creative, strategy and digital transformation for many of the world’s leading brands.
“Sung embodies the collision of forces that will define the future of our work and continue to fuel our transformation — creative muscle, strategic heft, a commitment to craft, deep digital and platform expertise and respect for the earned ideas that power the machine and drive tangible results,” said Gail Heimann, President and CEO, Weber Shandwick. “He will join our tight-knit leadership team, ensuring that making high impact work that delivers for our clients is the highest priority of our firm.”
“I’ve worked across various communications disciplines and I’m now excited about the next frontier — making data-driven creative work with a powerful, earned-led idea at its core,” Chang said. “Weber Shandwick has the right teams and technology to continue to raise the bar for the industry and, most importantly, deliver meaningful solutions for clients.”
Kate MacNevin, Global CEO of MRM, said, “Sung has been an integral member of our team as we’ve harnessed these combined strengths to drive increased impact for our clients. We’re delighted that he will be bringing this collaborative spirit and focus to this new role at Weber Shandwick, an agency partner with whom we work so successfully.”
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