Designit, a Wipro company and a global experience innovation firm, announced the appointment of Nicolas (Nic) Parmaksizian as Chief Executive Officer (CEO).
In his new global role, Nic will focus on delivering the creative excellence, enhanced customer experiences and dynamic business innovation for which Designit has become known, a statement said.
Nic joins Designit from Capco, a Wipro company, the global management and technology consultancy. As a Capco Partner and Head of Digital practice for eight years, Nic played an integral role in driving the growth of the practice in the US and UK. He built a renowned Digital Innovation team that has delivered digital transformation strategies for financial services organizations around the world.
As enterprises adapt to meet new customer needs and expectations, and seize fresh opportunities across global industries, Designit – backed by Wipro’s powerful technology and consulting proposition – will continue to set new standards for connecting with customers through world-class capabilities, from brand to data and artificial intelligence, through to the latest technology and customer experience, the statement said.
The demand for experience-led transformation continues to accelerate and is top-of-mind for chief marketing executives. A large majority (82%) of CXOs said they plan to change how their brands interact with customers to gain a competitive advantage and drive sustainable business growth, Designit Research found.
“Our clients are led by purpose, brand, and experience transformation. Nic’s global perspective, backed by his unmatched digital experience, will allow us to help clients unlock business and human-centric outcomes in unprecedented ways,” said Rajan Kohli, Managing Partner – Integrated Digital, Engineering and Application Services, Wipro Limited.
Nic Parmaksizian, CEO, Designit said, “I am very excited to have been entrusted with taking the Designit business forward and have this incredible opportunity to work with the talented experts. I look forward to building on all the great work that has already been done to establish Designit as a leading global experience innovation firm, and I am committed to ensuring we realize our most ambitious view for the future.”
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