WorkBoard, the leader in Enterprise Results Management, announced veteran business leader Joelle Kaufman will serve as Chief Marketing officer and General Manager of WorkBoard Community.
Kaufman joins WorkBoard amid strong demand for its products, as enterprises rapidly re-think how to align and mobilize now-distributed workforces, the Company said in a press statement.
“Finding a marketing and community leader that was as passionate about enabling purpose- and value-driven work as I am and one who leads with real experience, scale and speed was essential,” said WorkBoard CEO and co-founder Deidre Paknad. “Joelle’s ability to unlock her team’s fullest potential, execute for fast results along with her authentic passion for outcome-based leadership are a perfect fit for our mission and team.”
In her new role, Kaufman will lead marketing, growth, revenue operations and WorkBoard Community efforts at WorkBoard. Kaufman will scale OKR course availability and diversity, expand post-certification coach networking and skill-building and build out tools and toolkits that help coaches, chiefs of staff and OKR process leaders maximize results for their organization.
Prior to joining WorkBoard, Kaufman was the Chief Marketing and Revenue officer for Dynamic Signal. Kaufman is a Baker Scholar from Harvard Business School and has a bachelor’s from the University of Michigan College of Literature, Science & the Arts, where she was the first student to graduate from the Honors College with a degree in organizational studies.
Kaufman added: “Improving how people team up to define, prioritize and ultimately achieve great results has been a lifelong passion of mine. Too often, being busy with long task lists is confused with having impact, and layers and layers of management reporting are confused with value. People accept the absence of purpose, clarity and transparency as their norm at work — but this grossly undermines the potential of the organization and its people. WorkBoard unlocks that potential by making essential alignment and accountability remarkably easy and making clarity and transparency everyone’s new normal.”
Earlier this year, WorkBoard deepened its executive team with the additions of David Ginsburg as Chief Customer Officer and Stuart Crabb as Chief People Officer.
WorkBoard enables large enterprises to keep teams focused on outcomes and their most important priorities with its Enterprise Results Platform that helps them run a cohesive business in a distributed world. Comcast, Cisco, Cision, Microsoft, Samsung, Workday, Zuora and others use WorkBoard’s OKR platform and expertise to align, connect and coordinate teams with shared focus.
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