Xiaomi reshuffles leadership roles in India

Chinese mobile handset manufacturer Xiaomi has recently announced the reshuffling of a few leadership roles in India. Global Vice-President and Managing Director India, Manu Kumar Jain will now take on the role of deciding the company’s entry into newer global markets and product categories. He will hand over his responsibilities of expanding the company into offline markets to Chief Operating Officer, Muralikrishnan B.

Until now, Jain was leading Xiaomi’s expansion to more brick and mortar stores. Under his leadership, the company, within just 5 years of entering the market, toppled the country’s leading mobile phone seller Samsung’s market share and became the leading smartphone vendor. The company now has over 2,500 Mi Stores, 75 Mi Homes, and 20 Mi Studios in India. The company boasts of selling more than 1million devices through their offline channels in just a few years.

Post these assignments of roles, Director of Offline Sales Sunil Baby will be reporting to Muralikrishnan, while Raghu Reddy, Category and Online Sales lead will continue to report to Jain along with Muralikrishnana.

Internally the roles were announced last week. Although Jain will continue his existing role as Xiaomi India’s managing director, he will focus mainly on the company’s expansion into newer markets primarily in SAARC countries and strategic investments in India.

The company along with these leadership changes has also announced the revival of the “Mi” brand. The company is also anticipating launching smartwatches and laptops in India. Xiaomi has built an IoT ecosystem in India with products ranging from SmartTVs to Smart Water Purifiers and more. The company also plans to double offline sales in 2020 to maintain lead over its competitors.

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