ZEE Entertainment Enterprises Ltd. (ZEE), a global Content Company has onboarded Ashok Namboodiri as the Chief Business Officer for the
International Business.
In line with the ZEE 4.0 approach, the Company aims at maintaining a strategic focus on the international markets in order to realise the opportunities for growth. With Ashok’s experience and expertise, the Company intends to optimally capitalize on these opportunities by further strengthening its presence in the international markets.
Ashok will be responsible for leading the teams across the international markets, leveraging the Company’s level of understanding from each
market to drive strategic growth.
In his previous stint, Ashok was associated with Star India Pvt. Ltd., leading the regional sports business, general entertainment business in the Kannada market and spearheaded the launch of five sports channels.
With an experience of over two decades, Ashok has previously been
associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever. Ashok’s appointment is with effect from 20th January 2021.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.