1-800 Contacts, Inc. has announced the acquisition of Ditto Technologies, Inc., a virtual eyewear try-on technology company.
The company said in a statement, “For the last several years, 1-800 Contacts’ affiliate Premium Vision has partnered with corporate clients to offer sourcing, fulfillment, e-commerce and telemedicine services. In 2019, 1-800 Contacts acquired 6over6 Vision, Ltd., a revolutionary technology company offering accurate and reliable optical tests with just a computer or smartphone. Ditto will join forces with Premium Vision and 6over6 to create a turnkey B2B offering for other companies in the vision industry.”
“Our clients have been asking us for additional technology solutions for years. By combining Premium Vision, 6over6, and Ditto, we can deliver an integrated technology and services offering,” said Kate Doerksen, cofounder of Ditto. “This acquisition helps us bring our vision to life on a larger scale to make buying eyewear simple and accessible.”
“Ditto’s goal of making it easier for consumers to discover and purchase great eyewear is closely aligned with our mission of making vision care simple,” said Kellen Fowler, SVP of Strategy and Business Development for 1-800 Contacts. “We are excited to have Kate and her talented team at Ditto join forces with us as we pursue a better way in vision care.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.