Cognizant has announced a multi-year partnership to be the Official Digital Transformation Partner of the global racing championship SailGP.
Cognizant will leverage its digital transformation and software engineering expertise to improve audience insights, enable data visualization and create an immersive fan experience for the 257 million SailGP viewers worldwide, a statement made by the company said.
Cognizant will also align with SailGP’s Race for the Future purpose-driven agenda, championing a better world powered by nature, with a focus on accelerating a transition to clean energy, it added.
“To enhance the fan experience on the eight international sail grand prix event weekends and beyond, Cognizant will transform the SailGP website to be more dynamic, and in future seasons, enhance SailGP’s mobile app as well. These enhancements will offer real-time updates on key performance metrics such as the high-performance athletes’ heart rate or the speed and distance of the boats,” the statement informed.
“We are pleased to be SailGP’s Official Digital Transformation Partner, bringing Cognizant’s expertise in digital transformation and software engineering to the forefront of the first climate-positive sail racing championship in the world,” said Ursula Morgenstern, President, Cognizant Global Growth Markets. “Many of our clients are sailing enthusiasts. It is an honor to align with an organization that has demonstrated similar growth and is committed to a sustainable future, as well as diversity and inclusion.”
Throughout the multi-year partnership, Cognizant will collaborate with Oracle in augmenting the capabilities of Internet of Things (IoT) technology operating on each of the eight SailGP F50 catamarans.
“We are thrilled to join forces with a like-minded partner that shares our commitments and values,” said Sir Russell Coutts, CEO, SailGP. “Starting today, Cognizant will actively participate in SailGP’s development and our Race for the Future purpose-led agenda, aimed at accelerating change to a cleaner and more inclusive future.”
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