Ezetap, a digital payments platform, has joined hands with Axis Bank to introduce the latest offering My Vyappar to retail businesses in India.
The company said in a statement, “Through My Vyappar, Axis Bank will introduce a host of services enabling effective digital payments management for the merchants across the country. As part of the partnership, over 50,000 smart POS devices have already been deployed with My Vyappar across over 1600 cities.”
Speaking about the role of My Vyappar in improving digital payment adoption, Byas Nambisan, Chief Executive Officer, Ezetap, said, “We, at Ezetap, took a deep look at the pain-points of the merchants using digital payments and were determined to solve the challenges that still limit the business benefits of adopting the digital route. Through My Vyappar app, we aim to solve these issues while providing the merchants with effective ways to expand their businesses. With all its features including in-built training and support functions, we are confident that the app will provide the much-needed efficiency in managing and tracking digital payments. This also serves as a testament to our commitment to provide innovative solutions to simplify digital payments for banks as well as businesses.”
Commenting on the association, Sanjeev Moghe, EVP & Head – Cards & Payments, Axis Bank, said, “We have been continuously working on partnership led models & digital solutions to expand our offerings to the merchant community. In this endeavour, we are delighted to join hands with Ezetap to bring My Vyappar app for our retail merchant customers. The app would empower our customers to be more flexible and agile with digital payments thereby aiding their business growth. While adoption of digital payments has improved in the country in recent times, there has been much scope for improvement and simplification. My Vyappar app addresses all these gaps and will prove to be highly beneficial not only for the merchants, but also for us in improving our communication and engagement with our customers from the merchant community.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.