Fashion accessories brand Miraggio has named Inderpreet Singh Gaba as its new Vice President for Brand & Marketing, a move that comes as the company aims to deepen its connection with Gen Z and millennial consumers.
Gaba steps into the role with over 14 years of experience across fashion, retail, and lifestyle sectors. His previous stints include leadership roles at Birkenstock India, Luxottica, Aditya Birla Retail, and Future Group. Most recently, he served as Head of Marketing at Birkenstock India, where he focused on repositioning the brand within the premium open-footwear segment and expanding its digital and retail visibility.
Commenting on his new role, Gaba said, “Miraggio is more than a brand— it’s a mindset. A powerful form of self-expression rooted in confidence, individuality, and purpose… I look forward to working closely with the team to take this connection to the next level with innovation, culture, and creativity at the core.”
Mohit Jain, Founder & CEO of Miraggio, expressed confidence in the appointment, noting Gaba’s ability to build consumer narratives and his experience with globally recognized lifestyle brands.
Gaba’s appointment comes at a time when the brand is looking to sharpen its storytelling and marketing strategy to engage with a younger, style-conscious audience.
