Crocs, Inc., a world leader in innovative casual footwear for women, men, and children, announced it has completed its previously announced acquisition of HEYDUDE, a privately-owned casual footwear brand. The closing is effective as of February 17, 2022.
The acquisition of HEYDUDE adds a second high-growth, highly profitable brand to the Crocs portfolio. We intend to leverage our global presence, innovative marketing and scale infrastructure to grow HEYDUDE and create significant shareholder value, according to the company’s statement.
The acquisition was funded by $2.05 billion in cash and 2,852,280 shares issued to HEYDUDE’s founder, a statement said.
