eYantra has acquired digital marketing agency – Digital Ozone to augment its digital marketing capabilities.
Speaking on the development, Raj N, founder of eYantra, stated, “From our experience of working on corporate branding for large corporates (B2B), we realised that there is a lot of gap between their digital marketing needs versus what is offered by competition. The service model that most digital marketing agencies offer hinders growth in the long term. There is dearth of good digital marketing agencies with a B2B focus across the world. We aim to fill this void with eYantra Media, a one- stop shop for all branding and marketing needs of B2B enterprises.”
Post acquisition Digital Ozone will be rebranded as eYantra Media. Founder and chief executive officer of Digital Ozone – Archana Purohit will take charge as the CEO of eYantra Media.
Purohit added, “Today, on an average, an organisation with 250+ employees use more than 100 SaaS apps. Small firms of up to 50 employees use between 25-50 SaaS solutions. The pandemic has fastened SaaS adoption across all industries and business formats. To have an edge, it’s imperative to build partnerships that will help create thought leadership. With Digital media as the only channel of sales, it is time that we equip and prepare ourselves to cater to specialised marketing needs for selling technology to the untapped potential of B2B SaaS companies in India.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.