Wisdom Capital, a Wisdom Group flagship company, has recently taken over a start-up, Imagine Sales – a customer relationship management (CRM) company, and launched Wisdom CRM.
“The idea is to provide CRM software, cloud telephony, Artificial Intelligence(AI) enabled chatbots with voice command functionality, encrypted data transfer, Whatsapp messaging services, bulk emailing, social media embedded tools, and helpdesk services under one roof. It will be similar to an all-encompassing modern departmental store”, said Founder and Group CEO, Deb Mukherjee. Wisdom Group was already in the process of developing CRM software under the flagship of its group IT company, Wisdom Tree Ventures with a brand name of ‘Wisdom CRM’.
Apart from the tangible assets, both sides have brought their intellectual worth on the table and hope to create value in the long run with the launch of the new product. “The new indigenously developed product will align with the Make in India ideology of the Government of India. Our hope is to provide stiff competition to the foreign players in this industry”, added Deb Mukherjee.
With this takeover, the newly formed entity is now a registered company by the name of Wisdom CRM Pvt. Ltd.
Wisdom Group has taken this step in order to grab its share of the CRM market and plans to compete with the likes of Salesforce, FreshSales, and other foreign competitors in the industry.
‘Yeti’, the AI enabled assistant with voice command functionality, will be operative at all levels of the customer relationship funnel and is expected to add value in tracking sales engagements, improving conversation rates, analyzing customer profiles, and ensuring seamless management of customer follow ups that will eventually help in yielding maximum profit.
“Yeti has been designed to constantly remind the users about monthly sales targets, improve sales pitch, manage troubleshooting, and train in house users by analyzing call recordings and improve lead conversion rates”, said Sudip Samaddar, CEO Wisdom CRM.
“We saw the opportunity to revolutionize the CRM market and grabbed it right on the spot. We believe that we are at the inflexion point in this industry which is showing signs of consolidation in the new few years, and we want to be part of that consolidation”, said Bharat Bansal, Director, Wisdom CRM.
“In India, the telecom rules are different from those in the US. India doesn’t allow voice over IP. There is no telephony embedded CRM in India. All the major CRM companies in India provide telephony integrated CRM but not telephony embedded CRM. We fill that gap in India,” said Manish Kumar, CTO, at Wisdom CRM.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.