BankBazaar bags Rs29 cr from Amazon, other investors

BankBazaar, an online marketplace for financial services, announced it has raised Rs 29 crore as part of its ongoing Series D round from existing investors including Amazon, Sequoia and Walden SKT Venture Fund, according to its filings with the Registrar of Companies.

This current funding comes more than two and a half years after the global credit rating agency Experian had led a $30 million financing round into the company. It has raised total funding of more than $110 million to date.

Founded by Adhil Shetty, Arjun Shetty and Rati Shetty in 2008, BankBazaar competes with the likes of SoftBank-backed PolicyBazaar and Accel-backed Coverfox. It claims to offer services from more than 85 major public and private sector banks, NBFCs, and insurance companies in India.

BankBazaar is a neutral online marketplace that helps people compare and choose financial products. The company is backed by global investors such as Walden International, Sequoia Capital, Fidelity Growth Partners, Mousse Partners and Amazon. BankBazaar is headquartered in Chennai, India, and has offices in Bangalore and Mumbai.

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