DaMENSCH, a Bengaluru-based designer and seller of men’s apparel, has raised around Rs 50 crore in its Series A funding round. The funding was led by Matrix Partners India, Saama Capital, Whiteboard Venture Partners and Alteria Capital.
Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH’s product portfolio comprises a range of innerwear that includes “Deo-Soft” – an odour cancelling underwear, “Neo-Skin” – thermoregulating vests made from a curated composition of sustainable bamboo fibres, among others.
According to the press release, the company said its packaging is made from corn and is devoid of any form of plastic. The brand’s target audience consists of men in the age group of 20-45 years.
“The brand not only grew 3x post lockdown but has also turned profitable. They clocked a cumulative sale of over Rs 1 crore within five days during the festive sale period in October,” the company said.
Commenting on the startup, Anurag Saboo, co-Founder, DaMENSCH, said, “Through our innovative products, we are on a mission to make men not only comfortable but also confident to stay distinctive in whatever they do. We started this journey by challenging the status quo for men’s innerwear and now plan to move ahead to further expand our offerings.”
“We are excited to double down on our investment in Gaurav and Anurag with the excellent progress made at DaMENSCH,” said Avnish Bajaj, founder and managing director, Matrix India.
DaMENSCH products are available on major ecommerce retailers such as Amazon, Flipkart, and Myntra, among others.
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