BlissClub, a community first Direct-To-Consumer brand crafting activewear for the women of India, has announced that it has raised $2.25 million in seed funding led by Elevation Capital.
The round also saw participation from existing angel investors Kunal Shah – CRED founder, Neeraj Arora (ex-CBO, WhatsApp), Rahul Mehta – Managing Partner at DST, Ashish Goel – founder of Urban Ladder, Pam Lee (ex-Lululemon executive), Good Capital and Chakradhar Gade – founder of Country Delight.
The company said in a statement, “BlissClub will use the funds to grow the team, for product development and marketing. The company is currently Ebitda-positive. “
“The company has built a strong community of over 15,000 women across Instagram and WhatsApp,” it added.
“I always struggled to find good quality activewear in India – uncomfortable plastic like material, poor sizing and impractical designs,” said Minu Margeret, founder.
She further said, “Most activewear brands in the country have largely focussed on men, leaving very limited options designed specifically for Indian women. From low-quality material to poor sizing and inappropriate designs, Indian women had to make do with whatever they could find.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.