Instoried Research Labs Pvt. Ltd, an artificial intelligence driven deep tech Content Startup has raised Rs 3.2 crore in the second round of investment. This round was led by Mumbai Angels Network and other investors. The startup has raised around Rs 7 crore in a pre-Series A fundraise.
Founded in 2018, the Bengaluru-based startup is an augmented writing platform which focuses on improving customer interest and engagement. The platform helps content writers in e-commerce, news, FMCG and other verticals to optimise emotions in their marketing content.
Sharmin Ali, founder, Instoried, said, “With the MA investment, we want to hire more people and also expand our operations globally and invest on various marketing channels to be able to acquire more customers and diversify our portfolio of product offerings.”
Shantanu Bhowmick, Deal Lead, Mumbai Angels Network commented – “With online global sales poised to touch $5 trillion, advertising rates going higher and digital noise getting louder, content efficacy is paramount. Instoried is well poised to capture this market.”
And Nandini Mansinghka, Co-promoter & CEO, Mumbai Angels Network, said – “Instoried has built an AI platform which analyzes emotion quotients in your content. It will offer brands, marketers, and researchers content that appeals to readers or users by providing smart recommendations in real-time which can influence consumer behaviour. We welcome Instoried to our expanding portfolio and are excited to see how this platform will help large companies.”
-AK
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