Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Kustomer helps businesses automate repetitive tasks so their agents can maximize the time and quality of interactions with customers.
With this acquisition, Facebook can improve its offerings for businesses that have a presence on the social network.
“Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support,” Facebook said in its press statement.
Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering, and delight its customers, the company said.
“Kustomer is one of many solutions in this arena, and we’ll continue to support the numerous options that businesses have to integrate their CRM platform of choice with our messaging services. We want businesses of all sizes and across all industries to discover the value of messaging — and having a vibrant partner ecosystem is critical in providing our customers with choices,” Facebook said.
“We’re excited about what the future holds with Kustomer, and we hope to welcome co-founders Brad Birnbaum and Jeremy Suriel and the rest of the Kustomer team to Facebook soon,” Facebook added.
Founded in 2015 by Brad Birnbaum and Jeremy Suriel, Kustomer had raised around $174 million in private funding from Coatue, Tiger Global Management, Battery Ventures, Redpoint Ventures, Cisco Investments, Canaan Partners, Boldstart Ventures and Social Leverage.
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