Former Flipkart executive Ranjith Boyanapalli’s startup Flash, which aims to build unified digital identities for frequent shoppers—also called power shoppers—said that it has raised $6.7 million in a funding round led by Blume Ventures and existing investor PeerCapital, according to ETtech report.
Other existing investors, including White Venture Capital and Emphasis Ventures, also participated in the round. The startup aims to use the capital for strategic hires and infrastructure enhancements, and is also eyeing an international expansion by 2024.
Last November, the startup had raised $5.8 million from Global Founders Capital (GFC), White Venture Capital, Zinal Growth, Soma Capital, Emphasis Ventures and Peer Capital.
“The idea of simplifying an individual’s digital commerce lifecycle by unifying it into a single comprehensive mailbox, thereby deriving substantial benefits for the customer, is a compelling value proposition whose time has come. We partnered with Ranjith, inspired by his bold ambition to develop a world-class product in India that will resonate globally,” said Karthik Reddy, co-founder and managing partner of Blume Ventures.
“From processing our very first email to crossing the 8 million mark in five months is a testament to the trust and support of our users,” said Boyanapalli, who serves as chief executive.
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