Gobbly, a Gurugram-based contactless retail-tech startup run by Rudraksha Tech Labs Pvt. Ltd, announced that it has raised $500,000 in a seed funding round led by Sauce.vc, according to a VCCircle report.
The Gurugram-based company has raised this capital from early-stage consumer-focused venture firm Sauce.vc, it said in a statement. Other startups in Sauce.vc’s portfolio include Near.Store, And Nothing Else, and Misters.
Founded by Ankur Agarwal and Amit Ahuja, Gobbly is focused on providing contactless retail experiences for segments including farm produce, curated food and beverages like meals and snacks, and packaged third-party goods.
Its first product is a line of mobile-operated unmanned fridges that let customers pay via electronic wallets.
The company said that it will utilise the fund infusion to further develop its technological infrastructure and expand its marketing initiatives.
“We are developing a full stack automated retail technology platform with which we intend to improve the overall experience over offline shopping and traditional ecommerce,” Agrawal said.
Sauce.vc managing partner Manu Chandra said the firm was confident of its bet on Gobbly because of the startup’s focus on contactless customer experience. “Consumers want personalisation in selection and instantaneous consumption when it comes to fresh food retail,” he added.
Sauce.vc invests in companies in the food and beverage, apparel and lifestyle, and personal care sectors. Previously, it has invested in Surat-based XYXX Apparels Pvt. Ltd, which runs an eponymous innerwear brand; food and beverage brand &ME; and personalised hair care brand Bare Anatomy.
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