Homegrown D2C brand Earth Rhythm has announced that it has raised $1.2 million in seed funding round from Anicut Angel Fund.
Speaking on the announcement, Harini Sivakumar, Founder and CEO at Earth Rhythm, commented, “We are thrilled to see the confidence of our early investors reinforced during this round. In the long term, Earth Rhythm envisions helping Indians who are curious and want to understand more about their skin so they can make the right decisions. Not just now, but for its ever-changing needs.”
Harini added, “India generates 9.46 million tonnes of plastic waste annually, of which 40 percent remains uncollected and ends up choking drains, rivers, piling up landfills, etc. We are conscious of the externalities of plastic and the challenges it poses to the ecological balance, and would like to make a small but tangible difference on the environment with Earth Rhythm. We reduce what we need, reuse as much as we can, send little to be recycled, and compost what we cannot.”
Ashvin Chadha, Co-founder of Anicut Angel Fund, continued, “We have been extremely impressed by Earth Rhythm’s product innovations, growth trajectory and customer love – all early signs that Earth Rhythm is destined to become India’s first homegrown brand that invests in science and independent clinical trials for ecological balance.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.