California-based supply chain logistics enterprise Hwy Haul, a company launched by former Walmart executives, has raised $10 million in Series A funding to transform the way fresh produce is shipped and delivered, according to TNN report.
Eileses Capital led the round with BluePointe Ventures as the co-lead. Other investors include AgFunder, True Blue Partners and angel investors like Freshworks founder and CEO Girish Mathrubootham, Nutanix founder and CEO Dheeraj Pandey, Rajiv Batra, founder of Palo Alto Networks and Vivek Mehra, partner Emeritus at August Capital, among others.
Hwy Haul’s end-to-end digital freight platform for fresh produce cuts out the middleman directly linking farmers, distributors, wholesalers and retailers to its network that includes thousands of pre-vetted carriers. The company aims at ensuring that produce is delivered efficiently, eliminating wastage, reducing freight’s carbon footprint and creating sustainable future growth.
Founded in 2018 by Syed Aman, Sharan Grewal, and Zahed Khan, Hwy Haul combines artificial intelligence, machine learning, and optimization algorithms to connect fresh produce with carriers across North America, and its customers include an expanding roster of growers, distributors, and retailers, among them Fortune 500 companies.
Using the platform, shippers can find instant quotes and book loads in just a few clicks. Enhanced visibility allows for easier load tracking, including real-time humidity and temperature monitoring as they move across the country. Hwy Haul’s data insights help optimize supply chains, reduce wait times, lower detention costs and more.
“The produce freight brokerage industry has been operating in traditional ways for decades,” said Kishore Bopardikar, founder and partner at Eileses Capital.
“We are excited to lead this investment round for Hwy Haul and support their mission to digitize every step in the value chain and create a seamless experience for the food and fresh produce fraternity.”
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