Industry Dive, a business journalism company, and NewsCred, an enterprise content marketing technology, announced that Industry Dive will acquire NewsCred’s Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products.
The acquisition augments Industry Dive’s in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred’s content creation capabilities.
“Whether based on award-winning independent journalism or sector-leading marketing services, both organizations share a common foundation built on exceptional content,” said Industry Dive Co-founder and CEO Sean Griffey. “This acquisition will continue to allow us to serve the needs of business leaders for deep insights and information.”
“Over the years, NewsCred has established itself as a clear leader for content marketing, and this acquisition is the right next step to continue providing best-in-class service to those customers,” said Shafqat Islam, NewsCred Co-Founder & CEO. “And by retaining our software business, we can increase our focus, accelerate technology innovation, and extend our market leadership position. It is a win-win.”
While Industry Dive has acquired NewsCred’s Content Marketing Services, Licensed Content Marketplace and Content Hub, NewsCred will retain its software platform offering end-to-end campaign management, budget and resource management, content creation workflow tools, robust publishing integrations, and powerful performance and content analytics.
Jane Qin Medeiros, NewsCred’s Senior Vice President of Global Customer Success, will lead a team of 40 former NewsCred employees as a standalone business unit within Industry Dive. This will expand Industry Dive’s footprint with locations in New York and London.
“This deal is emblematic of our industry-first strategy. It brings together innovative products and services attuned to the needs of the moment, a tremendous opportunity for growth, and talented leadership with vision,” said Joe Price, Partner at Falfurrias Capital Partners.
Industry Dive is a leading business journalism company. More than 11 million decision-makers across 20 competitive industries rely on its exclusive insight and analysis delivered through 22 publications. Industry Dive’s continued growth since its founding in 2012 has placed the company in the top half of the Deloitte Technology Fast 500 and ranked among the fastest-growing media companies on the Inc. 5000 list.
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