Mixlab, a pet pharmacy partner to veterinarians, has announced a $20M investment led by Sonoma Brands, with participation from Global Founders Capital, Monogram Capital, Lakehouse Ventures, Brand Foundry and others. Keith Levy, Operating Partner at Sonoma Brands and former President of pet food manufacturer Royal Canin USA, will join Mixlab’s board of directors.
“I’ve worked in consumer brands my entire career, and the customer experience Mixlab provides is unprecedented,” said Josh Resnick, co-founder of Sugarfina. “The beauty of the box itself, the funny jokes and toys for the pets, and simple graphical instructions for how to administer the medication not only impressed me, but drove me to invest in the company.”
“Even for routine appointments every pet parent is already in a heightened state of concern and vulnerability since they can’t communicate with their companions in the same way they do with other family members,” said Fred Dijols, CEO and co-founder of Mixlab. “That’s why we’re furthering our commitment to delivering the best personalized care to pets, in the fastest and most joyful way by leveraging this fundraise to enhance our technology offering and expand our operations to provide same-day delivery across new geographies beyond NYC and LA. “
“Mixlab’s simple ordering website makes it so easy for my team to get our compounded or commercial medications to our clients as soon as the same day, which has made them our go-to pharmacy for more than 3 years,” said Andrea Y. Tu, DVM at Behavior Vets NYC. “Mixlab is truly our ideal partner in ensuring our patients and pet parents receive the medical care and support they seek.”
“Digital-based entrants into the human pharmacy space are indicative of an expectation of fast delivery and great service, and pet parents want the same experience for their beloved companions,” said Keith Levy, operating partner at Sonoma. “As illustrated by the rave reviews received, Mixlab has the potential to fill that consumer demand while at the same time guaranteeing that the process is managed end-to-end by their trusted vet, which creates the winning recipe.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.