Traya, a healthtech startup announced that it has raised an undisclosed amount of seed funding from Kae Capital and Whiteboard Capital.
Angel investors Puneet Kumar from Steadview Capital and Suhail Sameer from BharatPe participated in the current seed funding round.
The startup will use the funds for research and development, expanding its product range, detailed clinical trials and creating a strong, and comprehensive adherence programme using cutting edge technology.
Founded in 2019 by Saloni Anand and Altaf Saiyed, Traya brings a blend of Ayurveda with Allopathy to help its clients with hair loss problems and formulate a customized solution best suited to them.
“It’s unfortunate how most people accept hair loss and balding as an inevitability. We want to make sure that people know that hair loss is manageable. Especially if treated in a timely manner,” said Saloni. “We are not a product company selling yet another shampoo, we work with our customers closely to get their hair health sorted for long-term effective results,” Saloni added.
Traya’s treatment plans vary for each type of hair loss, depending on the stage, age, gender and other factors. Of the 25,000 people who shared their health data, including head shots, in the last three months with Traya, 90 percent are in the age bracket of 25-35 years, the startup said.
“As investors across various D2C and healthcare companies, we find Traya a very exciting company deep-rooted in medicine and at the same time, contemporary and consumer-centric in solving real and serious healthcare problems starting with a large category like hair fall,” added Anshu Prasher, General Partner at Whiteboard Capital.
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